BMJ is a really good example of where financial wellbeing was showing up as a business issue, not just an individual one.

Their CEO talks openly about the link between financial stress, absenteeism, confidence, and performance. What mattered to them wasn’t activity, it was impact.

After rolling out Bippit, every employee who engaged reported lower stress. Ninety-one percent felt more confident making financial decisions. And again, the guidance score stays consistently high.

What leadership valued here was the line of sight. They have been able to draw a straight line between support, confidence, and how people show up at work which Chris the CEO explains in the video on the screen.

That’s why this landed as a strategic investment rather than a ‘nice-to-have’ wellbeing perk.