Skip to main content


Health and Wellbeing at Work

Rob Baker

Rob Baker

Founder and Chief Positive Deviant, Tailored Thinking
United Kingdom
Rob is a specialist in bringing positive psychology to life within organisations. He is the founder and Chief Positive Deviant of Tailored Thinking, a pioneering and award-winning, evidence-based positive psychology, wellbeing and HR consultancy. Rob was named #8 Most Influential Thinker by HR Magazine in 2023, is a TEDX speaker, author of Personalization at Work and Chartered Fellow of the CIPD and the Australian HR Institute. He has written for the likes of Harvard Business Review and Work magazine and is world-leading when it comes to enabling and encouraging job crafting and personalised people experience. His work, ideas and research has been presented at academic and professional conferences around the globe.



Event Partner


Wellness Pod Partner