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Freja Russell

Freja Russell

Senior Business Development Manager, Hastee - a Zellis Company

Freja Russell is the Senior Business Development Manager at Hastee – A Zellis Company, where she helps organisations enhance employee engagement through innovative financial wellbeing solutions. Working closely with HR and business leaders, Freja supports the adoption of flexible pay technology that gives employees on‑demand access to their earned wages, reducing financial stress, improving focus, and strengthening overall workplace wellbeing.

In today's workplace, where cost‑of‑living pressures are reshaping employee expectations, Freja partners with organisations seeking practical, cost‑effective ways to support financial resilience. She draws on Hastee’s range of tools, including earned wage access, budgeting features, financial education, savings and discount features, to help employers provide meaningful, year‑round financial support to their workforce.

As part of the Zellis Group, Freja operates within a broader ecosystem of market‑leading HR and payroll providers. The Group includes:

  • Zellis, serving large enterprise employers
  • Benifex, a global benefits, wellbeing, and rewards platform supporting companies worldwide 
  • Moorepay, which delivers payroll and HR services to thousands of small and medium‑sized organisations

This connected ecosystem enables Freja to bring a unified, people‑first perspective to organisations looking to modernise their employee experience. Her work contributes to the shared mission across Zellis, Moorepay, Benifex, and Hastee to deliver exceptional employee experiences through integrated payroll, HR, benefits, and financial wellbeing solutions.

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10-11 March | NEC Birmingham

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