Cliff is a health and wellbeing specialist, with over ten years’ experience in both the development of specialist employee wellbeing services and the implementation of highly effective employee wellbeing strategies across a range of sectors, including retail and social care. As an advocate of improving the mental health of employees and reducing the harm that it can present, Cliff’s in-depth knowledge of the retail sector in particular has been developed after spending over 15 years working in both store and field-based positions within Dixons and Iceland. Cliff is a board member of EAPA UK, the Employee Assistance Professionals Association, which is a not-for-profit organisation that represents the interests of individuals and organisations concerned with employee assistance, psychological health and wellbeing in the UK.