We've lost the art of good job design in HR and across organisations. Too many roles today are rigid and standardised, failing to harness the full potential of our diverse workforce. This has led to disengagement, diminished wellbeing, and suboptimal performance. It's time to rediscover job design as a strategic HR tool. By empowering employees to personalise their work through concepts such as job crafting, we can reignite intrinsic motivation, boost wellbeing, and unlock a new era of performance.