MSK conditions remain a leading cause of workplace absence, this employer case study explores how a data led approach transformed MSK support from a local initiative into a nationally embedded strategy. Case study will outline how absence and engagement insights were used to build a compelling business case for investment in on-site physiotherapy services. In partnership with physiotherapy providers, the organisation scaled early intervention support across multiple sites aligning delivery with operational needs and priorities. Delegates will hear how data insights secured senior leader buy-in, enabled consistent governance and created measurable wellbeing outcomes. The session will also include practical lessons learned and real employee impact stories, demonstrating how strategic partnerships and structured implementation can improve both workforce health and business performance.